We all know that there are three states of matter, five senses, and humans only use 10% of our brains? Right? Or that’s what we learned. In reality, those are all myths. We have more than three states of matter and five senses, and humans use way more than 10% of their brains. There are also plenty of debunked digital marketing myths. Knowing the truth about these myths allows you to get the truth about digital marketing to build your strategy better to benefit you the most.

 

Myth 1: More Traffic Means More Money

While this sounds true, more traffic doesn’t mean all of those people will convert to customers. While having a widespread may increase your traffic, it could also be a big waste of time and resources. Having unqualified traffic can look good for your traffic numbers but may not be a great representation of how many clients you get. This type of traffic consists of the visitors who have no interest in your product or service that most likely won’t convert,

 

You Should Target as Many People as Possible

This sounds like a great idea, right? The more people who see your ads and content, the more money you make. Well, not quite. Targeting as many people as possible can be a waste of resources on people who aren’t interested in what you have to offer. Instead, you should be focusing on the quality and quantity of your traffic, not the amount of traffic you get.

 

Targeting a larger group of people can also lead to a watered-down version of your message. Instead of appealing heavily to one specific group of people, your message can get diluted and may not have a strong enough message to create a conversion. Targeted ads tend to be much more powerful and bring in more clients and sales.

 

Myth 2: Content Marketing Isn’t That Important

To get the most out of your marketing, you should continue to add content that engages your audience. Continuing to add content will give you a higher rank on search engines and send a positive message to your audience. Relevant content will also show your possible clients that you are a trusted source of information and will be able to help them the most.

 

Any Content Will Make My Website Good

While content is king, having things that aren’t related to your field may not reach those people you are trying to target. It’s best to keep the content to relevant things about your business, products, or services. A good rule of thumb is to base your content on your researched keywords.

 

Myth 3: One Social Media Profile is Enough

Every platform you use gives you access to more potential customers. For example, if a potential customer has a Facebook account only, but your marketing is only on Twitter, you’d miss out on gaining that client. Having multiple platforms allows you to be where your customers are.

 

As with the myth above, you still want to focus your time and energy on those platforms that will get you the most return. If your target demographic isn’t on Instagram, having an Instagram account may not be the best option for you. Still remember to marketing to your qualified traffic, not just everyone.

 

Myth 4: My Competition Isn’t Online, so I Don’t Need to Be

It’s essential to have a digital marketing strategy even if none of your competitors do. You will be ahead of the curve and your competition. Having that head start will allow you to build a client base without any direct competition.

 

More people are using online tools to find products and see what people are saying about your company. By not having an online presence, you’re missing out on a large group of potential clients.

 

Myth 5: SEO is Dead

Search engine optimization is still very significant and vital to your success. SEO creates more organic search results that bring in clients without you paying to get your content in front of them. People are still using search engines to find information about brands, products, and services. 68% of online experiences begin with a search engine, so good SEO is a must for your business.

 

Myth 6: Negative Comments/Reviews are Bad for Business

Negative reviews can be turned into a positive experience if done correctly. To do this, you need to openly respond and communicate with those reviews to see how you can fix the problem or what you can do to make it better. Even if you can’t fix the issue, it shows that you care about your customers and their experiences with your company. They tend to be more concerned with how you respond and deal with the issue rather than the issue itself.

 

You can also use negative comments to improve your business. While looking at the negative things about your company may be difficult, it could be a great insight into what you could be doing better. It’s best to look at what they are saying and see if it’s something you want or need to change to improve your business.

 

Hopefully, these debunked myths have helped you get a little clearer on some of your digital marketing tactics or beliefs. While there are many more myths, these are just some of the most important. Creating and running a digital marketing campaign can be a lot of time and money you may not have, however. If that’s the case, check out Small Hits’ services page to see what we can do to help you.