According to Investopedia, “Artificial intelligence refers to the simulations of human intelligence in machines that are programmed to think like humans and mimic their actions”. It can be any machine that can learn or solve a problem as a human being would. 

 

You may be working with artificial intelligence more than you think, whether it’s a chatbot or an email you received, it is being used everywhere around you. 

 

Artificial intelligence can now help a business excel and grow by analyzing customer behaviors and tailoring its marketing to people of similar backgrounds. Digital marketing and the use of artificial intelligence is a very important step to growing your business and gaining more clientele. 

Content Marketing and Creation

As said on Adext AI, you are able to use artificial intelligence to curate your content. This means that it can find the materials needed to make the most relevant ads for your audience. Not only can it collect all of the information for you, but it can also create that content. 

 

Websites like Articoolo, Quill, Scoop.it, and WordAi are using artificial intelligence to do just this. 

 

This takes out the generality of marketing so you are able to save more time and money by personalizing what goes out to potential clients instead of aimlessly sending information and hoping that it gets to the right people. Businesses are now able to generate information in seconds rather than hours or days. 

 

Sites like Narrato are using artificial intelligence to match writers with your content needs. According to Semrush, 84% of marketing agencies today have a content marketing strategy. In a world where this is so important, why not make it a little easier by using artificial intelligence?

 

Digital Advertising

In today’s environment, about 59.9% of the population uses the internet and 66.6% use a mobile phone every day. Not having an online presence with digital advertising can hurt your business. 

 

Artificial intelligence can take a lot of the work off of your shoulders. 

 

It can look at possible client information (like their age, gender, interests, and demographics), and create ads that are most relevant. Artificial intelligence is used on Facebook, Google, Instagram, and more to provide the best possible experience for its users. 

 

If it is already doing work, why not make it work for you? 

 

When looking at your consumer behavior and search patterns, it can use that information to show relevant products to shoppers based on their previous searches on things like Amazon as well. Artificial intelligence uses the data it finds from social media and blogs to help understand how customers find products or services and put them in front of you.

 

Email Marketing

Email marketing is still a big part of any marketing campaign. Personalized email campaigns look at the user’s behaviors and base their creation on that information.

 

Artificial intelligence can take that information for you and create email subject lines, product recommendations, and the body of any email. 

 

Over 86% of companies are using artificial intelligence to predict sales growth and improve email campaigns. 

 

Machine learning, which is automatic learning by a machine itself, can be used to analyze all of the data about your consumers or potential clients and determine the best days to send out emails, the best times on those days, and the frequency in which you send them as well. While this is one of the most common applications of artificial intelligence, it is a great way to gather and analyze the data that will help your business the most. 

 

Data from a survey done by Experian shows that personalized promotional emails have a 29% higher open rate and a 41% higher click rate than non-personalized emails. Trigger emails also have a 25% higher open rate when using artificial intelligence. 

 

By using artificial intelligence, your company is able to grab their attention the most and get a return on your investment quickest.

 

Artificial intelligence can be any machine that can learn or solve a problem as a human would. It can analyze consumer behavior and search patterns from social media and blogs and use that information to help businesses understand how their customers find their product or service. Using emails, social media, ads, and much more, artificial intelligence is able to gain your business more clients and bring in more revenue for your business.