Finding the Right Social Media Influencers for your Brand

Social media influencers can take your business to its full potential. They can relate better with their audience and are well-trusted, so people follow what they promote.

Over the years, they’ve grown in relevance, and the niche is becoming crowded with too many influencers making it challenging to find the right one for your brand.

However, we’ve rounded up some effective ways you can use to find the right influencer for your company.

Check them out…

Study Your Target Audience

Studying your target audience can help you get the right social media influencer for your brand. While researching your audience, you can find out the kind of influencers they are following.

When you partner with an influencer your customers already know, it’s easier for them to relate since they trust these influencers and engage with their content.

Study Your Potential Influencer

To choose the right influencer for your brand, you need to properly screen a handful of them in your business niche to find out if they’ll make the right fit for your brand.

To get started with this screening, below are some of the factors you must consider.

Niche

First, you need to ensure that the influencer is within your business niche or related to it.

Having a niche-specific influencer keeps you both on the same page and makes things easier for both of you.

Number of Followers

Follower count is easily the first thing you can see when searching for influencers and a significant factor you must consider.

If you want your brand to reach a wider audience, your influencer must have a substantial number of followers. More followers mean more people to view their promotion and hear about your company.

Personality

You can take the time to vet some of the posts of your potential influencers to understand the values that they stand for and promote.

If they align with your brand’s core values, then you’ve found a perfect match.

With this similarity in core values, it’ll be easier to work with the influencer and for the influencer to communicate your brand’s offerings to numerous audiences.

Engagement Rates

Find out how much the audiences are responding to an influencer’s posts.

Beyond having a massive following in the same niche with similar core values, your brand won’t sell the way you want if the audience is not engaging the influencer.

Engagement rates show that followers are genuinely interested in the influencer and whatever they are selling to them. From likes to shares and comments, engagement rate is a good yardstick to measure the success of any social media influencer.

How to Find the Right Social Media Influencer for your Brand

Below, you can find some ideas about the specific means of finding the right influencer:

Use Google Alerts

With Google alerts, you can set alerts for keywords related to your brand, so you’ll be alerted whenever someone mentions your brand somewhere.

It could be in blog posts, social media posts, and websites. When alerted, you can discover people talking about your brand.

Some of them could even be influencers already!

Use hashtags

Hashtags make searching easier. You can add them to your brand name on each platform to find people talking about your brand.

For example, you can start with #influencers, #sponsored ads, #makeup, or #weightloss and see the generated results.

Social Media Monitoring Tools

With the help of social media monitoring tools, you can monitor your brand’s mentions on social media and see how people are engaging with it.

But, more importantly, you’ll find out who is talking about your brand and be able to engage with them.

Getting the Influencers to Work with Your Brand

Now that you are armed with some of the tips on how to find the right social media influencers for your brand, it’s now time to approach and engage them.

The following can help you approach them and make a deal.

• Follow them on all their social media platforms. Like, share, and comment on their posts to make them know you are genuinely interested in what they do.

• Send them a winning proposal with some enticing words to entice them and let them know what’s in it for them.

• Follow up with them while still engaged with their content online to finally get their attention.

Conclusion

With the right social media influencer, you can create the connections you need to be successful.

The right social media influencer is already in your niche, understands your goals and values, and will ultimately place your brand in the spotlight.