One of your main goals when owning a business is to get in front of your customer before your competition does. To do this, you need to make sure your search engine optimization is up to par.

Search engine optimization, or SEO, is the process of improving your site, so more people see you when they search for something about or related to your business on a search engine.

The best part? You can fully optimize your business without spending a lot of money.

Not sure how that’s possible? Let’s go find out!

Don’t Forget to Focus on Your Readers

Site owners tend to optimize their sites to rank as high as possible on search engines.

But what about the people you’re making the site for? 

Does it look and read well? 

Are you keywording stuffing and making it difficult for your customers to read?

Having great SEO is important, but you don’t want to focus on it so much that you forget about how your readers interact with it. Because at the end of the day, your readers are the ones buying from you, not the search engines.

Creating a Customer Profile

Creating great content can be difficult if you don’t know who you’re creating content for. Therefore, you should tailor your marketing tactics to your target audience.

Having a specific audience to market to and knowing how your customers interact can help you better understand their problems and how you can help fix them.

And creating a buyer profile can be simple, especially with help from a digital marketing company.

Utilize Long-Tail Keywords

Using common keywords seems like a great idea, right? These are the terms most people search for, so you should rank pretty well.

That is until you consider how many other companies are trying to rank for the same words.

Long-tail keywords allow you to get more specific and focus more on what your customers are trying to find.

Say you’re a customer trying to find a new coffee table. You go to Google and search for “coffee table.” Google brings you up multiple choices, but none of them seem to be what you’re looking for. So now what? Maybe you try “coffee table near me” or “wooden coffee table.” Now you’ve added a bit more description to it, and Google can better help you find what you want.

As a business, you can focus on the keywords “wooden coffee table” instead of just “coffee table,” which could bring you closer to gaining a new customer.

And with less competition, you’ll be reaching your goals in no time.

Create a Blog

Your customers are looking for answers to questions, and they’re looking to you to answer them.

So how do you answer all of their questions?

Blogging is a great way to give your customers information about the topics they are interested in.

When writing, you want to make sure you have the most updated information and write about your industry.

Sure, writing about cute puppies and kittens is adorable and will bring you in traffic, but it turns into wasted space on your site if that traffic doesn’t become a customer.

Create Quality Content

Creating great content goes above just having a great blog. You want to make sure you design all aspects of your site with quality in mind.

You can add visual elements to your pages to break up the text. Most people don’t want to read a wall of text so add elements like infographics or images to help break up your text and give your readers’ eyes a break.

Quality content and visual elements will help draw in more organic traffic without risking your site’s SEO—the more quality content you have on your site, the higher your chances of increasing organic content.

Use Internal Links

Internal linking allows your customers to learn more about a topic while still staying on your site. It brings them to another page of your website with more information on a specific topic.

You can guide your customers to the most helpful content on your site with internal linking.

It also shows Google and other search engines that your customers are spending more time on your site, which tells them that your site has quality content people want to read.

So as your linking and time-on-site improve, so does your search engine ranking.

Remember…

Newer businesses may not have a lot of content to link to yet, and that’s okay. Do what you can, and as you build more content, linking will become easier. 

Also, keep in mind that using too many internal links can look like spam and lower your rankings. So make sure to use them in balance with the rest of the information on the page.

The home and contact us pages are two pages that should not be linked to unless absolutely necessary. Your posts should include a call to action at the end that sends readers to your contact form, so having it as a link as well is unnecessary.

Post on Social Media

Just as you can create content on your website, you can create content for your social media accounts.

Having a presence on social media puts you where your customers are, and if you create content that they find eye-catching, it can bring in a lot of business.

Optimize your social accounts to fit best with your customers. What draws them in? What pages/people do they follow? What are those people doing?

There’s even a chance your viewers will love your content so much they share it with their friends too!

Are You Ready to Take Your Business to the Next Level?

Bringing in organic traffic can be a breeze with the right content and optimization. And the best part? It costs a lot less to do!

Organic traffic can get you more conversations with your possible clients and get your business making big hits. So are you ready?