How Your Small Business Can Succeed with LinkedIn Marketing

LinkedIn is the world’s largest professional social network. People everyday use it to find the right job, connect with other professionals, learn the skills they need to succeed, and even market their business.

Wait, you can market your business on LinkedIn?

Yes! If you own a business that focuses on working with other businesses, LinkedIn could be the social site for you.

Not sure what to do? Keep reading to find out!

Define Your Audience and Goals

With LinkedIn, you can connect with highly-target customers. Knowing who you are targeting can help you figure out what types of content to publish and how to showcase it.

Build goals for your business and determine which people would be most interested.

Figure out who your audience is and things like their job title, location, industry, and much more. Creating a buyer profile can help you get all of the information in one place and get your business soaring.

Interact with Your Audience

One of the best ways to interact with your audience on LinkedIn is through groups. Groups give you a place to interact and grow with people who are like-minded. They can grow your contact list, increase your social reputation, boost your brand awareness, and build your brand voice.

You’re able to send messages to people you aren’t connected with (something you’re generally not able to do), which can give you an even bigger opportunity to connect with your target audience.

Try creating your own group and see how it does. Having your own group makes it super simple to interact and communicate with the members. For example, you can message them directly or create a group post that allows them to discuss a specific topic.

Take a look at what the senior account executive at Garfield Group said:

Optimize Your Page

When creating your page, you want to make sure you fill it out with the most up-to-date information. Remember to add keywords, link to your page, and share relevant content to get the most out of LinkedIn.

Add high-quality images that show off your product or service, brand, and mission. Make sure your profile picture, which should be your logo or the face of your brand, and your cover image show off your company.

Post Content

Posting content keeps you on your customer’s radar and their minds. Post about what they want to read and learn. You can create content and even share other people’s content. Don’t forget to include hashtags and calls to action to keep engagement high.

Keep your schedule consistent so that your viewers know when they can see your next post, which will build trust in your brand. Whether you post daily, weekly, or somewhere in between, keeping it on a consistent schedule will help your business succeed on LinkedIn.

Utilize LinkedIn Ads

LinkedIn ads allow you to use sponsored content, message ads, lead gen forms, and text ads to run a self-service ad campaign.

You’re able to set the budget, select your goals, and have complete control over your timeline.

And with the matched audiences feature, you’re able to retarget website visitors, upload existing accounts, and add email contacts to target.

Keep Up with Analytics

You can use LinkedIn page analytics and analytics for publishing on LinkedIn, all from the LinkedIn campaign manager.

It gives you in-depth page analytics and reporting tools to see your overall performance. Look at details like your engagement and demographics to learn more about your audience.

So whatcha think?

Are you ready to get your business soaring on Linked? Do you think it’s the right social site for your business?

If you answered yes, then yay! You’re one step closer to reaching your goals!

LinkedIn marketing can be a great tool to use, so make sure to keep up with it.

And if you said yes but still aren’t sure how to do it yourself, contact us to see how we can help.