Digital marketing is any form of marketing that involves electronics or involves marketing through the internet. Today, 48% of consumers start their inquiries on search engines. Having a digital marketing strategy is of major importance to having a successful business. 

 

Digital marketing can be anything from blogging, reviews, emails, or pay-per-click ads. Utilizing these tools will help your business succeed and grow while also lowering your costs.

 

Types of Digital Marketing Tools

 

Pay-Per-Click

 

Pay-per-click is any type of digital marketing where you pay for an ad every time a consumer clicks it. Paid search advertising involves putting an ad on a search engine like Google, Bing, or Yahoo that consumers can click on when they search for something. 

 

There is also paid social media advertising, which is ads on things like Facebook, Twitter, or YouTube. These are great for building awareness with audiences that might not know about your business.

 

PPC campaigns are great when you are first starting out and looking for brand awareness. When your site and company are new, it is more difficult to place in search organically. PPC allows you to get in front of your customers when they aren’t aware they need you yet.

 

Blogging and Content Creation

 

Blogging is one way to grow your business by showing you are knowledgeable about what you are selling or the service you are providing. When consumers type a question they have into a search engine, a blog article or piece of content you created may come up about the topic they were looking for. 

 

By having a blog on your site, you are able to attract more traffic to your business. Blogging can increase your leads by 67% and get up to 97% more links to your site. This is because the more relevant content you have on your website, the more authority your site will have.

 

Reviews and Reputation Management

 

Not only do reviews allow you to see what you can do to improve your company but they can also bring in more clients. Reviews show credibility from others that you can be trusted and that you are knowledgeable about your product or service. 

 

It was found that about 2/3 of shoppers rely on reviews to help them make decisions about what or where to purchase. It also allows customers to feel like they have a voice and that their opinions and thoughts matter. 

 

This can create customer loyalty by building up a relationship with your clients. If they feel heard and respected, they are more likely to continue to come back to your company and even refer their friends or family. Reviews can improve your ranking on Google or other search engines which will then bring in more clients who find you through organic results.

 

Search Engine Optimization

 

Search engine optimization is the process of getting traffic to your site from organic search results. As said in an article by Moz “it’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.” 

 

The higher you rank in search engine results, the more likely you are to gain more customers. The increased web traffic to your site means there are more people who are potentially buying your product or service. 

 

Email Marketing

 

Email marketing can include anything from advertising special deals, highlighting content, or promoting an event. 99% of consumers check their emails on a daily basis so email marketing is a very essential part of a digital marketing campaign. 

 

Email marketing has a conversion rate (which is the percentage of visitors to a site that completes the desired goal that the business has set up) of 66% which means that having a good email campaign can be a huge help to your business.

 

Why You Need Digital Marketing

 

Cheaper than Traditional Marketing

 

Digital marketing can be a fraction of the cost of traditional marketing, such as TV, radio, and print advertisements. There are no hidden costs and since you don’t have to guess if it’s working or not, you are able to focus on what is working and get rid of the rest. 

 

Most Targeted To Your Audience

 

Digital marketing allows you to focus on the consumers who are searching for things your company offers instead of just hoping that it will reach your desired audience. Instead of just taking a shot in the dark and hoping it works, you are able to dial in on who is buying your product or service and who isn’t.

 

Build Trust and Your Brand

 

As we stated above, things like blogging and reviews show that you are knowledgeable about your company and that they can trust you with their needs. By gaining that trust, you are able to build your client base and gain more repeat customers as well as new clients. 82% of consumers conduct research online before purchasing so having a high level of trust in your brand can help make or break you and your company.

 

Most Measurable

 

Digital marketing takes the guesswork out of marketing. It allows you to see what is working and what isn’t working in real-time. Having these results in real-time can help you save time and money (because as we all know time is money) by being able to adjust your strategy much faster.

 

How Can I Start Digital Marketing?

 

While digital marketing does save time and money, it still takes time to create. Some are able to do this on their own. However, some don’t have the resources to create what they need to. Companies like Small Hits take the stress off of you by creating this all for your company. Small Hits takes your company and brings it to the next level with digital marketing. As a small business ourselves we know how difficult it can be. You can trust that we will take the same care with building your brand online in the digital space.