It’s not enough to have your brand represented on social media. Millions of brands are already there, but your unique voice specific to your company separates you from the lot.

All your posts, tweets, images, and videos should reflect your unique voice as you go about your routine on social media.

It should also reflect the values your brand holds and its unique, selfless culture. And again, it’s rowdy on social media, so you have to be audible, which starts by amplifying your voice.

Use the tips below to help amplify your brand voice.

1. Define your Core Values

You might have already defined your core values on your website, but you need to bring them to your social media as well. Part of standing out from the crowd is making a strong statement of who you are and what you stand for as a brand.

These core values will help your audience identify with you better.

Furthermore, your core values aren’t all about what you stand for or represent; they’re also about what you don’t do and what, and who, you don’t associate with.

You need to make this known through your social media posts, so your followers know you’re the first person to call when it comes to certain areas of business that align with your values.

2. Capitalize on Similar Core Values Shared by Experts

There are experts and thought leaders who share similar values with your brand. Capitalize on them to make your voice louder.

Use a few of their popular mantras in your posts organically and with hashtags.

Most people love to associate with the big, well-known names, and if your brand is saying something similar to what the big names are saying, you can use that to your advantage.

It makes your voice on social media more credible, and soon your followers will begin to associate your brand with class and quality.

Since you speak the same language as some of the leading voices in the industry, they might just perceive your brand as a protege, and you never can tell how much results this will generate for you.

3. Be Selfless

Your audience needs to feel loved by their brand. This love should be reflected daily in every piece of content that you give them.

Every so often, it’s perfectly okay to celebrate your accomplishments, but you want to focus most of your posts on your customers.

Show them how much you care. Let your customers know that you wouldn’t be in business without them, let them feel that they are the company’s backbone, inflate their ego, make them feel too important, be customer-centric, and your voice will be above the rest.

4. What you Say and How You Say It Matters

Tone matters in the few words you’ll be using to feed your audience in social media posts. What you’re saying isn’t as important as how you’re saying it. Unless utilizing a video post, you can be easily misinterpreted.

You could have a post with your message, but if it comes off sounding harsh and strict, there’s a chance it won’t be heard.

If you’re telling someone to come to buy what you’re selling, no matter how good the product is, the buyer will pass if you’re raising your voice with a sense of arrogance.

But if you come humbly with some sense of humor or cheerful mood, concern, and sincere love to satisfy the buyer’s need, you’ll pique their interest.

The same goes for your voice on social media. Some words are a little more sensitive than others, some are too rigid and harsh, and you might be hurting your audience if you use the wrong voice.

Choose your words wisely because it doesn’t matter what you’re saying if you’re saying it wrong.

5. Be 70% Informal and 30% Formal

By being informal, you relate with your audience like you were their friend, not their parent.

You still need to add a dash of formality, though, so they don’t think you’re unknowledgeable.

It’s risky sounding too informal and losing your touch with professionalism. Instead, blend formal and informal in a 70:30 ratio for a good balance between the two.

Business isn’t just about transactions, it can lead to meaningful relationships with your customers, and you need to integrate that relational aspect into the online process.

Summary

Social media is one of the busiest places online for digital marketing. It’s fast-paced, crowded, and can sometimes be a circus.

You need to be strategic for people to hear your voice, and that involves using some tactics that can make your voice stand out and be heard across all of the platforms you use.