There are plenty of factors that come into play that influence customers’ buying decisions.

 

One of the most significant factors, however, is customer reviews. With so many people basing their purchasing decisions on online reviews, keeping track of what people say can make or break your business.

 

Yelp, one of the most popular customer review sites in the US, is an excellent place for you to interact with these reviews. Whether positive or negative, interacting with the reviews can help increase your image and show people you care about their experience.

 

Still not sold on Yelp? Continue reading to see how beneficial it can be.

Reviews before Purchases

97% of customers will purchase a product or service after visiting a review site and finding positive reviews. Other top-rated review sites include Google Business Profile, Trip Advisor, and OpenTable.

 

With that many people using reviews to make purchases, it just goes to show how important reviews are for your business and how they can make or break a potential sale.

It’s Well-Known

Yelp has 184 million reviews and is the 44th most visited website in the US.

 

Its popularity shows how many online shoppers trust Yelp for reviews and feedback. 

 

If your business can make a good impression on Yelp, you stand a good chance of increasing your business and taking it to the next step.

 

And while the first place online shoppers go to find reviews is Google Business Profile, Yelp is close behind.

Not All Reviews are the Same

While having tons of great reviews can be a wonderful thing for your business, the way you get those reviews makes a difference in your success.

 

Some businesses are paying for reviews that aren’t real. Staying authentic will keep trust in your company and let your customers know you are up-front and aren’t out to trick them. Honesty and transparency are key to making your customers trust you.

Yelp’s Mobile App

92 million people per month use the Yelp mobile app to review a product or service before purchasing. 

 

The ability for customers, who are primarily using mobile to make purchases, to see reviews right from their phone makes it a great place to increase your business.

 

Having a good idea of what is being said about your business online can be critical to your success as a business.

Online Shoppers Base Their Shopping on Online Reviews

 

Online shoppers have a large amount of trust in online reviews. They tend to trust them more than advertisements and just as much as word of mouth from friends and family.

 

Seeing what other people who have worked with the company say lets them get the inside scoop on what it’s like to be a customer.

Using Yelp To Grow Your Business

Having a presence on Yelp and other review sites can be a great tool to increase your business. Customers can search for you and see your hours, some photos, location, phone number of your business, and much more.

 

When online reviews are an essential part of the customer shopping experience, you want to make sure you’re doing all you can to look your best on these sites.