In today’s day and age, every business should be online in order to gain the most customers. 

“Near me” searches have increased 34 times what they were four years ago. Having your business online, even on Google Business Profile, will allow your customers to find you.

Even if your business is not an online store, digital marketing is a great way to get people into your doors. Think with Google says that “71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience.” 

No matter how big or small your company is having a digital marketing strategy is vital to your success.

Creates Strong Bonds

Digital marketing can help your business create strong bonds and make your target audience feel heard. 

Social media is making it easier to communicate with your customers on a daily basis. If your socials are set up properly, your customers can contact you with questions or possible problems about your products or store. 

You can use Facebook, Instagram, YouTube, and many others to help you connect.

You are also able to post about local events around you, which allows you and your customers to bond over common interests. 

More Visible and Boosted Reputation

Having your digital marketing strategy can make you more visible to your customers and boost your reputation. 

Things like a Google Business Profile help you gain traction in the community and help you grow. When you sign up with Google Business Profile, you are then able to be found on Google Maps searches. This will allow your customers to see you when searching for things nearby. 

For example, if you are a local restaurant, people may search for “restaurants near me” and having your Google Business Profile set up will put your business in the search results for areas near them. 

You are also able to earn trust from customers. Your customers can leave ratings and reviews on sites like Facebook, Yelp, Google, and many others. These reviews can help you see what you are doing right or wrong, and it creates a sense of authority about your company. This authority will then encourage more people to come to your business instead of a competitor.

Cost-Efficient and Affordable

Having your marketing online is a much cheaper option than traditional marketing. 

With traditional marketing, your ads (billboards, local newspapers, mail, etc.) may not be seen by your target audience so you may be throwing away money on these. 

With digital marketing, you are able to tailor your marketing efforts to your target audience, thus saving you money by getting it to the right people in less time. 

You are also able to retarget that audience again much easier, again saving you time and money. 

Learn More about Customer Needs

Using digital marketing, you are able to track your customers’ interactions and figure out their needs. Using sites like Google Analytics, Google Search Console, and SEMRush allows you to learn more about your business and your customers. 

You are able to see what your customers’ interests are and how you can attract them to your business better. By understanding your customer’s needs, you are then able to create ads, emails, and content tailored to those interests and needs. 

Having a digital marketing strategy for your business, no matter the size can be a valuable asset to your company. Things like creating strong bonds, making your company more visible, boosting your reputation, being more affordable, and learning more about your company are just some of the things that can come from digital marketing. 

Your customers will feel more heard and important than with a traditional marketing campaign. All of these things will give you an advantage and allow your company to compete with larger businesses. This makes it easier to knock out your competition.

Don’t know where to get started? Small Hits can work with you directly. We look to see where your digital marketing efforts should focus first. This allows you to get the best return on your investment.