Tell Customers Your Story
Brands talk to their audiences through the content on their site. This is primarily done through blogs, social posts, press releases, etc. How do you talk to your customers?
Content marketing is one of the best ways to provide your customers with information about your products or services, your industry or niche, and the topics that interest them the most. Content marketing is also the best way to move towards an inbound marketing strategy.
Today, customers hold all the keys in sales. Instead of the old way of selling products, where the salesperson has all the information and the customers have to come asking for it, they go online and do their own research. 78% of all sales have been researched online before the customer even picks up the phone or makes a decision.
Instead of keeping all that information hidden, you share the information, making you a thought leader in your industry. Don’t believe me, take a look at your competition online. What are they doing? What are they saying? What content are they producing and how can you do it better? You may be amazed at what you find.
We work with you and your company to create a content marketing campaign customized for your business. Need to talk to them about all the innovation your company is doing? We have you covered. Need to talk about how your company does things differently? We can provide that as well. We work with many writers that are specialized in many different niches to get you the quality content your company needs.
Ready to get your content marketing going? Reach out to us today for a quick review and see how we can help you broadcast your message.
Email marketing is one of the most effective ways to promote your small business, but not all email platforms are created equal. Check out our faves here.